Passive viewing is losing steam. Even while lying on the couch, people want to feel involved — commenting, voting, remixing, reacting.
Why does this matter for strategy? Because attention spans are shrinking. While "prestige TV" (hour-long dramas) still thrives, the volume leader is content under 60 seconds. This has forced legacy media to adapt. CNN now produces vertical videos for TikTok. The Olympics have embraced memes. Even movie trailers are now cut into 15-second "teasers" specifically for mobile scrolling. PornHub.2023.Diana.Rider.Morning.Starts.Not.Wit...
: Full-length "feature films" (typically over 40–80 minutes) designed for theatrical release or streaming, allowing for intricate plot development. Broadcasting & Digital Passive viewing is losing steam
Projects like Black Mirror: Bandersnatch paved the way for narratives where the viewer chooses the outcome. Because attention spans are shrinking
But with fame came pressure, and Luna struggled to maintain her artistic integrity in the face of commercial expectations. She felt like she was losing herself in the process, and the constant scrutiny was taking a toll on her mental health.
Global video game revenue is expected to reach $300 billion by 2029, outperforming movies and music combined. Gaming is increasingly social, with 75% of "fans" identifying as gamers.
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