Using a smartphone, visitors could point their camera at the 1901 self-portrait Yo, Picasso . The AR overlay would peel away the top layer of oil paint to reveal the failed landscape hidden underneath. In room after room, the technology demystified the "genius" label. It proved that Picasso destroyed as much as he created. His genius, the AR revealed, was his ruthlessness in scraping away the mediocre.

As of 2021, the series had evolved into a multi-season franchise: Focused on Albert Einstein. Season 2 (2018): Focused on Pablo Picasso . Season 3 (2021): Focused on Aretha Franklin.

portrays the older, established Picasso navigating the rise of fascism and the pressures of fame.