Balancing high-fashion shoots (like her Coachella "Fanta Girl" latex looks) with candid "day-in-the-life" updates.

: Performers often post 15–30 second trailers of their hotel exclusives on X (formerly Twitter)

In 2025, she explicitly stated in a Forbes 30 Under 30 interview: “I don’t make content for the algorithm anymore. I make content for the super-fan. The algorithm follows the super-fan.” This philosophy is evident in everything she posts.