Moreover, the is no longer just the Non-Resident Indian (NRI) longing for home. It is the global citizen seeking authenticity in a homogenized world. It is the Gen Z Korean fan of Indian street food, the American designer drawing inspiration from Kalamkari prints, and the European yogi wanting to understand the philosophy beyond the asana. This global appetite creates a powerful feedback loop, pushing Indian creators to be more innovative, researched, and professional in their storytelling.
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