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In 2021, the world witnessed an unprecedented appetite for Asian-produced content. While K-Dramas and K-Pop had already established a foothold, 2021 saw a diversification of the "Asian wave." The Netflix Effect and Beyond
: With short-form videos and "microdramas" thriving, 2021 saw a shift toward high-impact, bite-sized entertainment.
| Title | Type | Why Notable | |-------|------|-------------| | Alice in Borderland S2 (teased in 2021) | Live-action | Hype building for 2022 | | Roppongi Class | Remake of Itaewon Class | JP vs. KR adaptation comparison | | AKB48 | Single "Nemohamo Rumor" | Return of center本田仁美 (Honda Hitomi from IZ*ONE) | | Yoasobi | "Kaibutsu" (Beastars S2 OP) | Anime tie-up, bilingual appeal |
Korean content dominated streaming in Southeast Asia, accounting for roughly 34% of streaming viewing time across key markets, surpassing U.S. content (30%). Content Types: K-Dramas and K-Pop remained popular. Shows like Squid Game
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