By Q3 2023, the results were undeniable:
By decoupling their income from brand deals, Clarkandmartha insulated their career against the 2023 ad spend crash that devastated many influencers.
: They transitioned from content creators to consultants . By showcasing their expertise in digital marketing and content strategy on their own channels, they attracted high-value clients looking to replicate their success.
Ensure your professional story is consistent across all platforms.
: Active use of trending audio and challenge formats (e.g., thisorthat) to maintain visibility in the Instagram algorithm. Caitlin Clark 2023 NCAA tournament highlights Caitlin Clark 2023 NCAA tournament highlights YouTube·March Madness