Buena Estrategia Mala Estrategia Richard P R... -

This is the most common error. Executives often say, "Our strategy is to be the number one provider of X." This is not a strategy; it is a goal. A strategy must explain how the organization will reach that goal. Rumelt writes, "If you fail to identify and analyze the obstacles, you do not have a strategy. You have a wish list."

In Good Strategy/Bad Strategy , Richard P. Rumelt defines effective strategy as a coherent "kernel" composed of a diagnosis, a guiding policy, and coherent actions designed to overcome specific challenges. Conversely, bad strategy is characterized by fluff, failure to face challenges, and confusing goals with strategy. For a detailed overview of the book's core principles, visit Quantive . Buena Estrategia Mala Estrategia Richard P R...