The brand’s most successful physical product of 2023 was not a magazine issue but the Desk Calendar . Released in Q4 2022 for the 2023 year, the calendar featured a "retro dandy" concept—models dressed in 1920s gangster attire mixed with modern lingerie. Despite (or because of) the high price point of 49,000 KRW (~$38 USD), the calendar sold out in 11 minutes.

The heart of Maxim Korea’s 2023 engagement was the , a multi-round competition that turns aspiring models into household names. A New Winner: Twitch streamer Kim Gap-joo

The content of MAXIM Korea spans a wide range of topics, from entertainment and lifestyle to social commentary. It is perhaps best known for its pictorials featuring models and celebrities, which often become the focal point of public discussion. However, the magazine also delves into more serious issues, offering readers opinion pieces on politics, social justice, and technology.

, marking a major milestone for the year's competitive modeling circuit. Content Themes: The 2023 issues focused heavily on lifestyle inspirations