: Since July 2022, major social media influencers in the Netherlands must register with the Dutch Media Authority and follow advertising rules similar to television. This affects creators who feature animals in their content, ensuring transparency and responsible depiction.
: Dutch audiences often appreciate Japanese media for its "traditional" aspects and "exotic" charge, though contemporary Japanese humor and metropolitan culture sometimes face a "mark of otherness" in European markets. : Since July 2022, major social media influencers
Critics argue that the "media" aspect pressures owners to buy animals purely for Instagram aesthetics. The famous "flat cages" for flying squirrels, while beautiful, are often too small for true gliding. Furthermore, the search volume for "Jappo animal" often spikes after a viral video, leading to impulse purchases. : Since July 2022
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