Rokeach M. -1973-. The Nature Of Human Values. New York [top] Free Press -

Rokeach defined a value as “an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state.”

Rokeach’s 1973 work moved psychology beyond the laboratory and into applied settings. By measuring the relative ranking of these 36 values (18 terminal and 18 instrumental), researchers have been able to: Rokeach defined a value as “an enduring belief

As we continue to navigate the complexities of human behavior and societal dynamics, Rokeach's work serves as a reminder of the critical role that values play in shaping our individual and collective lives. The study of human values, as introduced by Rokeach, remains an essential area of research, with ongoing implications for fields such as psychology, sociology, education, and policy-making. Let’s dissect that

Let’s dissect that. For Rokeach, a value is: As Rokeach (1973, p

You've provided a reference to a classic work in the field of psychology and social sciences:

Ambitious, broad-minded, capable, cheerful, clean, courageous, forgiving, helpful, honest, imaginative, independent, intellectual, logical, loving, obedient, polite, responsible, and self-controlled. Key Themes & Contributions Employees | Springer Nature Link

This is as true of environment-human interactions as it is of any other area of human behaviour. As Rokeach (1973, p. 3) observed: Environment & Society Portal