The new Desi Sex Masala forums offer several benefits to users, including:

Bollywood forums were the original battleground for the "Khans." Fans created elaborate signatures, statistical charts, and meme-worthy counters to prove their idol was the "Emperor of Bollywood." This rivalry, though toxic at times, generated an endless supply of entertainment and kept the industry's competitive fires burning.

: Forums have become "hotbeds of commentary" where users openly question the necessity and influence of Bollywood PR agencies .